CPG brand returns to the tweet well with help from formerly homeless voiceover star Ted Williams.

Facebook Tests New Actions in Sponsored Stories
Social context ads appear ripe for new verbs, more nuanced meanings.

LinkedIn Plans Mobile Ads This Year
Execs say mobile accounts for more than 15 percent of unique visits.

Video: Glamour’s Shoppable Wall in the Meatpacking District
2D products can be scanned and bought with mobile phones.